Earth Hour reminds people we need to care about our environment and by taking action together, we can make a difference. And for that reason, Earth Hour is great. However, I've always been skeptical about these one-off events. I know they happen every year but do we really need to wait another year to make things happen? Hell no! But sadly a lot of people think so.
This is probably the reason why the Earth Hour organisers have decided to launch “Beyond the Hour”, an online platform that allows individuals, businesses and groups to log on and share what they are doing “Beyond the Hour” to make the world a better place.
For example: Gabriel from the Philippines will try to convince is fellow villagers not to destroy local coral reefs; while Dodgeman from Minnesota bought land and planted 5,000 trees in a plan to reforest the area.
There are thousands of great initiatives and all can be browsed on www.beyondthehour.org.
Also, you can of course participate by adding your own initiative. We'd love to hear about it so don't hesitate to add your own contribution to the comment section below!
It would be great if you could help us spread the word with your readers! Along with the Facebook app, iPhone and Android apps, and mobile site that all feed into the platform, there is also a widget that you can use on your own blog.
